The Jerusalem Botanical Gardens

Common name: Deam's Coneflower, רודבקיה מבהיקה, רודבקיה מבהיקה

Family: Asteraceae (Daisy)

Life form: Herbaceous perennial

Etymology: Rudbeckia was named for Olof Rudbeck and his son, who was also named Olof, who were 17th century Swedish botanists. Fulgida is from the Latin meaning ‘shiny’. Deamii is named after Charles Deam (1865 – 1953), an American botanist.
Source: Landscape Architect's pages - https://davisla.wordpress.com/category/rudbeckia-deamii/